The Dinner Daily on the road – we test our saving money claim at Publix!
You may have heard our claims of “five dinners for a family of five for $85 or less”, and “we save you 20% or more on the cost of your food every week”. And while we test it frequently against stores in New England, does it work in stores elsewhere in the country?
We decided to find out!
One of our team is in Florida this week and we shopped our Family Plan Everything Menu at a Publix in Ft. Myers (with no changes!) Here is the menu and shopping list for the week:
Just about half of the things on the shopping list are on sale as you can see. We shopped everything on the list.
So how much was the total? See for yourself!
The total cost for everything on our shopping list was $83.83 with savings of over $21. And we had a few left over ingredients good for other meals, so the true cost of the five dinners was even less than $83.
That means the average dinner for a family of five using our system costs around just $15! Compare that to the cost of a five person meal from Blue Apron or any of the other dinner ingredient delivery services, which would be between $35 and $45.
So, our claim of five dinners for five people for $85 or less, and 20% overall savings holds true in Florida, which ads up to over $1000/year in savings. Other meal plans make this claim, but without the tie to store sales, we don’t know how they back it up (or ever see them test it) like we do. Where should we test it next?